Retaily's Launch at the ASEAN SME Showcase & Conference 2015

Small and medium-sized enterprises (SMEs) face big challenges selling online. On average, 99 out of 100 visitors to online stores leave without making a purchase. These customers would normally be lost forever with no way of engaging them further. If a store could recapture even 1 or 2 of these visitors, this would mean doubling or tripling their sales. Large corporations have marketing departments dedicated to this, but SMEs are left behind because they do not have such resources.

 

eSolved MSC, an ecommerce company based in Penang, Malaysia, is looking to counter this. It launched a new online marketing solution called Retaily at the Asean SME Showcase and Conference on 26 May 2015 at the Kuala Lumpur Convention Centre. According to Charles Tang, CEO of eSolved MSC, Retaily fills an important need for SMEs: "We've been helping SMEs sell online since 2001 and their main struggle is always lack of marketing. That's why we're introducing Retaily, which is a Software as a Service (SaaS) that will help SMEs increase conversion and sales. Crucially, Retaily will be affordable and very easy to use."

 

Retaily analyzes visitors' browsing behaviour so it knows what they are interested in. Even if they leave the site without buying, Retaily can show them relevant ads when they browse popular sites like Facebook, CNN, TheStar Online and millions of other websites around the world through its media partners like Google.

 

"Retaily helps you increase sales by showing the right offer to the right people at the right time. This contrasts with standard remarketing that shows generic ads all the time. This gives you a major advantage." enthuses Charles.

left to right: Wee Huay Neo, MDEC eCommerce Division Director; Charles Tang, eSolved MSC CEO; Mohd Razaleigh bin Zainal, MDEC VP, Corporate Communications and Marketing

 

 

Esolved MSC is not new to the ecommerce market. They created InstanteStore to let people sell online easily back in 2001. Since then, InstanteStore has been used by thousands of businesses in 81 countries.

 

With Retaily, eSolved MSC now aims to provide affordable marketing services to SMEs. Charles adds, "In 2001, we made selling online easy. Now in 2015, we want to make online marketing easy and affordable."